Strategic Marketing is the way to grow any business, it allows organizations to plan and focus the execution process of sales.
Marketing is the business function determining which target markets any company can serve best. Many people see marketing only as advertising or selling, but real marketing does not involve the art of selling. Sales and marketing are separate functions, they are related and interdependent; marketing generates sales planning, advertising campaigns and leads for the sales department. Sales goes out and sells to those leads, often utilizing advertising materials, tools and programs originated from the marketing strategy, but in no way are these functions interchangeable, more to the point, you absolutely can not do one effectively without doing the other efficiently.
Organizations gain market leadership by finding solutions that delight customers through superior value, quality, and service. The goal of strategic marketing is to create profit by building value throughout the entire value-delivery system.
